Brilliant Marketing

Heinz takes special pride in the thickness of its ketchup. So much, in fact, that their web site sports a trivia page which includes the following nugget:

At what speed does ketchup exit the iconic glass bottle?
Ketchup exits the iconic glass bottle at .028 miles per hour. If the viscosity of the ketchup is greater than this speed, the ketchup is rejected for sale.

What they forgot to mention is that achieving the .028 mph speed requires an equally iconic attack by a coordinated team, with one person holding the bottle upside-down and hammering its base while another is prying the ketchup out using a knife.

How they managed to take the most annoying feature about their product and turn it into a selling point is beyond me.

Zzzzz...

P.S. Food cools down much faster, at an average speed of 0.57 mph.